Optima Healthcare Solutions Announces Its Social Media Debut
Palm City, FL (February 24, 2012) – Optima Healthcare Solutions (Optima HCS) is hitting the social scene! The company announces the debut of its Facebook and Twitter pages, Optima Healthcare Solutions (Facebook) and @OptimaHCS (Twitter). Follow Optima HCS on Facebook and Twitter to review current news or to join the conversation about Optima HCS therapy software products and rehab industry trends.
Steve Mackie, CEO of Optima Healthcare Solutions, made the decision to invest in social media because he believes it has the power to provide meaningful connections between Optima HCS, its customers and the entire rehab software industry. According to Mackie, “Social media is an extremely unique tool because it allows direct, immediate and shared interaction that is especially valuable with our customers who are using our Rehab product.” Optima HCS plans to use social media as a means of channeling information and tracking industry trends, as well as to open a forum for expression, inquiry and networking.
As a market leader in rehabilitation software, Optima HCS maintains a constant commitment to the improvement of its product and the service of its customers. Thus, the company appreciates the opinions of both customers and colleagues in the rehab industry. Optima HCS is eager to use Facebook and Twitter as another means of collecting opinions and establishing an online community of Rehab Optima users and industry professionals.
About Optima Healthcare Solutions
Optima Healthcare Solutions is the premier provider of advanced therapy management solutions to rehabilitation service providers nationwide. The company’s flagship product, Rehab Optima, is a fully integrated system that empowers therapists to deliver efficient services for optimal patient outcomes, while enabling management to build and sustain viable businesses.
Optima Healthcare Solutions Named One of Martin County's “Best Places to Work” for Third Year Running
Palm City, FL (November 7, 2011) – For three consecutive years, Optima Healthcare Solutions (formerly GiftRAP Health Care Solutions) has been honored as one of Martin County’s Best Places to work by the Human Resource Management Association of Martin County. The Palm City-based software development company was one of three area businesses to win the honor for 2011 in the “50-250 Employees” category. Carl Mickiewicz, Senior Vice President of Operations, accepted the award at the official luncheon held on October 27 at the Charles and Rae Kane Center in Stuart.
Optima HCS was recognized for its strong growth rate and the wide array of benefits it offers, which include traditional benefits (paid health care, an IRA program) as well as innovative offerings, such as lunch and learn programs, and Wii games and RockBand for lunchtime play. The company also offers a 90-day structured training program for its employees, and encourages volunteerism: Employees volunteer at the Council on Aging of Martin County on company time, furthering Optima HCS's mission to serve seniors.
Optima Healthcare Solutions was founded in 1992 in Palm Beach County, and relocated to Martin County in 2007. The firm currently has 67 employees.
GiftRAP Corporation Changes Name to Optima Healthcare Solutions
Palm City, FL (August 9, 2011) – GiftRAP Healthcare Solutions, the premier provider of advanced therapy management solutions for rehabilitation services companies nationwide, announced today that it has changed its name from GiftRAP to Optima Healthcare Solutions.
According to President Steve Mackie, the new name and brand will better reflect the company’s industry-leading products and services, as well as fully support the company’s future vision for expansion.
"We are very pleased to move into this new phase of our growth," Mackie said. "With our new mobile solution launched in February, and with the many advanced capabilities we have delivered to our clients over the last 18 months, we felt the timing was perfect to re-anchor and expand our brand. We wanted to ensure that we present ourselves to the market in a way that mirrors the sophistication level of our solutions and services, and position us as the leader in our space. We believe our clients are very savvy for choosing us. We wanted our brand to reflect that," Mackie said.
The transition from GiftRAP to Optima Healthcare Solutions will begin with the implementation of a new corporate logo identity, as well as a new logo for the Rehab Optima suite of products. A new tagline, "Optimizing Therapy, Increasing Efficiency" was developed to bring focus to the company’s key objectives for its clients - enhancing therapy for patients by increasing the efficiency of care providers. When care providers are freed from mundane tasks and inefficient operations, they have more time to focus on great patient care.
GiftRAP Corporation Launches New Mobile App for Therapy Providers
Palm City, FL (February 2011) – GiftRAP Healthcare Solutions, the premier provider of advanced therapy management solutions for rehabilitation services companies nationwide, announced today that it has launched Rehab Optima Mobile, the company’s newest application.
Fully HIPAA compliant, Rehab Optima Mobile enables therapists to leverage iPhones, iPod Touches and iPads to significantly increase productivity, while simultaneously improving the quality of their clinical documentation for better patient outcomes.
According to Optima President and CEO Steve Mackie, Rehab Optima Mobile is designed specifically to drive efficiency by enabling therapists to log their daily activities while they are providing care, rather than inputting their activities at the end of the day, which is non-billable time.
"With tightening margins, the ability for care providers to deliver just a few more minutes of therapy each day could equate to thousands, if not hundreds of thousands of dollars in added revenue," Mackie said. "Rehab Optima Mobile can eliminate 10-20 minutes of unproductive time for every care provider. When you factor that across multiple locations, this will have a significant impact on a therapy provider’s bottomline. We are pleased to provide solutions such as this that continually help our clients maximize their profitability," Mackie said.
Rehab Optima Mobile will also help contract, in-house and outpatient therapy providers meet the demands of the proposed 2012 PPS rule.
GiftRAP to be honored at "Florida Companies to Watch," February 17th at Rosen Shingle Creek Resort in Orlando
Awards Event Recognizes Companies That Positively Impact Florida’s Future
Palm City, FL (January 14, 2011) – GiftRAP Health Care Solutions, the premier provider of advanced therapy management solutions for rehabilitation services companies nationwide, has been recognized as a recipient of the 2011 Florida Companies to Watch award, an honor presented by GrowFL, the Florida Economic Gardening Institute at the University of Central Florida and ACG Florida in Association with the Edward Lowe Foundation.
Fifty companies from 18 Florida counties have earned a place in Florida’s inaugural class of "Companies to Watch." The accolade, presented by GrowFL, the Florida Economic Gardening Institute at the University of Central Florida and ACG Florida, in association with the Edward Lowe Foundation and funding support from The Governor’s Office of Tourism, Trade and Economic Development, recognizes the state’s privately held businesses that employ up to 99 employees and have between $750,000 to $50 million in annual revenue or capital.
"Firms like these named "Companies to Watch" continue to be the catalyst that is fueling Florida’s emergence from a turbulent national economy," said Randy Berridge, President of the Florida High Tech Corridor Council. "Congratulations to this exemplary group of Florida businesses that continue to invest in their communities and create new jobs in all corners of our state." The fifty "Florida Companies to Watch" will be honored at the awards celebration on February 17 at the Rosen Shingle Creek Resort in Orlando.
GiftRAP Health Care Solutions honored as a best place to work in Martin County October 29, 2010
MARTIN COUNTY — For two consecutive years, GiftRAP Health Care Solutions has been honored as one of Martin County’s Best Places to Work by the Human Resource Management Association of Martin County.
The Palm City-based software development company was one of three small businesses to win the honor for 2010 in the "Under 50 Employees" category. GiftRAP founder and President Steve Mackie accepted the award at the official luncheon this week at the Monarch Country Club in Palm City.
GiftRAP was founded in 1992 in Palm Beach County, and relocated to Martin County in 2007. The firm currently has 55 employees. According to Mackie, plans are to expand the staff over the next two years, focusing primarily on those with expertise in software development.
GiftRAP develops innovative software solutions for the health care industry, with a primary focus on rehab therapy.
